In today's competitive landscape, attracting top talent and keeping staff engaged requires more than just a compelling job offer; it demands a strategic marketing approach tailored to highlight your organization's unique culture, values, and opportunities for growth. This presentation will explore innovative marketing strategies designed to captivate the interest of potential candidates and foster a workplace environment that encourages long-term engagement and loyalty among current employees.
Who Should Attend
HR Professionals and Recruiters
Marketing Coordinators and Managers
Managing Partners
Partners in Charge of Marketing and/or HR
Business Leaders
Talent Acquisition Specialists
Organizational Development Professionals
Learning Objectives
Understand the importance of employer branding and firm culture related to recruiting: Learn how a strong employer brand and firm culture can serve as a key differentiator in the marketplace and help to attract candidates who are not only qualified, but who are also a good cultural fit.
Create engaging recruiting content: Learn how to create effective and engaging content that resonates with your target recruiting audience, including a careers and recruiting section on your firm's website, social media, job descriptions, and recruiting and career directory listings for new and experienced hires. Learn how this content can help your firm attract top talent.
Leverage social media for recruiting: Learn how to effectively use social media platforms to engage with potential candidates, showcase your firm's culture, and highlight success stories of current employees.
The power of employee advocacy: Learn how to encourage your current employees to share their experiences and success stories to enhance your employer brand and attract like-minded professionals.
Metrics and analytics for recruitment: Learn how to measure the success of your recruiting efforts through key metrics and analytics, ensuring that your strategies are effective in attracting and engaging the quality top talent your firm needs.
ADDTIONAL INFORMATION
Instructional Delivery Method: Group Live Internet-Based. The instructional method is lecture with active group participation and visual aids.
CPE Credit: 1
Field of Study: Communications and Marketing
Prerequisite: None
Program Level: Basic
Advanced Preparation: None